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This is the logo of AtelierIllustrations.com
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visual design director
MICHEL ANDRE GAUTHIER
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business COLLATERAL
Business collateral is alway an opportunity for visual innovation in a conventional format. As in this example, we stretched out the limits of selective varnish specifications in order to obtain a raised Braille (Utility Patent ).
Appellations Imports, Inc. A renowned Napa winery, Chateau Potelle, and a major distributor importing wine from Europe launched Appellations Import, Inc. specializing in fine wine and exceptional vintages. I was tasked to create and develop the necessary elements of their business and branding identity. The passion to craft a wine, the organic aspect and the sense of the exceptional and rare were for my client keys elements to convey. Deliberately, I chose to stay away from the digital to express with authenticity the vernacular process of the trade. The medieval feel of the logo typography while keeping certain modernity, gold embossed on a suspended sulfite background, express the dynamic I create along the company slogan. It was extremely rewarding, from the process to the delivery, to work with such a passion with multiple decision makers,and to collaborate in great synergy with New-York based Public Relations.
Professional business collateral with textured paper and gold embossed stamping.
Pinwheel invitation card with die-cut outlining the shape of a wine glass and its monogram
Pinwheel invitation card and presentation folder with die-cut outlining the shape of a wine bottle and its monogram
E.M.O. As a mechanical tooling industry, EMO specializes in manufacturing complex elements for pharmaceutical and pneumatic tire industry and asked me to rebrand their image. New graphics while keeping the image legacy were the goal. Reorganizing a business identity for a seventy-year-old company is a major assignment. Over decades, elements are deeply anchored and often lost relation. A deep understanding of their fabrication structure and clients relations was an absolute necessity. I started with an analytic survey of all existing graphic representations, classified upon usage, hierarchy, needs, and issues. Then I propose a new graphic charter including all necessary collateral for printed and digital matter reorganizing internal paper work and external graphics communication. Precision and extreme attention to details being the nature of their work, it was a wonderful project experience. Graphic charter is the grammar of the design. It affirms the coherence of the illustrations and its intents.
Redesigning logo while keeping its identity.
This is an image of a graphic charter
Graphic charter book of the company
This a page about QR code in Graphic Charter
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Made by Michel Andre Gauthier